ARC ASSEMBLY × LOVR

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Burleigh Heads
01 / 09
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Proposal

Content creation, social strategy and system architecture

Prepared for
Kristy Lawrence · ARC Assembly
Scope
Against your selections of 24 August
Date
August 2026
Your selections
  • Photography
    Lifestyle, process and behind the scenes, founder led.
  • Cinematography
    Lifestyle, process and behind the scenes.
  • Social
    Monthly curation, and activation of that content, scheduled and posted.
  • Paid
    Ad creative design, plus activation and management of the campaigns.
  • Systems
    CRM architecture and lead generation infrastructure.
  • Reach
    Data aggregation across developers and architects.
Worth noting

You selected process and behind the scenes content on both photography and film. Your own account already proved that instinct: your two strongest reels are both process, and between them they hold ninety three per cent of every reel view your account has earned. Everything that follows is shaped around that.

Findings

An audit of your current infrastructure

Checked live on your site on 25 August, and yours to keep whatever you decide.

  • There is no CRM behind anything
    No customer system of any kind is connected to the site, so an enquiry arrives as an email and stops there.
  • The contact form asks for seven things and requires none
    Every field is optional, including the email address, so an enquiry can arrive with no way to answer it.
  • The homepage has no form at all
    Your most visited page gives an interested reader nowhere to go.
  • No advertising pixel, no LinkedIn tag
    Neither is installed, so nothing you spend on advertising is building an audience you can return to.
  • Two analytics properties are running at once
    Both fire on the same pages, which usually means the visitor numbers you are reading are counted twice.
Scope

What is included

01

Content

Photography and film across lifestyle, process and founder led, directed and produced by us. Shaped around the process work your audience already responded to rather than finished room shots. The content your own numbers asked for.

02

Social and paid

Monthly curation across your channels, then posted and scheduled by us rather than handed back to you. Ad creative designed, and the campaigns themselves set up, optimised and reported on. Run for you, not handed over.

03

Systems

A short audit of how your practice actually runs, then a customer system shaped to it. Your forms, your fields, your templates and the way a project moves from enquiry to completion. Scoped from your business, not from a template.

Investment

Content creation

Each shoot is three separate pieces: the direction that decides what we are making, the day itself, and what you receive afterwards.

  • Photography, shoot guide · $500
    Creative direction, mood board, shot list, styling and wardrobe notes, locations and the running order for the day.
  • Photography, shoot day · $1,000
    A half day on location with our photographer and creative director, covering lifestyle, process and founder led. Excludes travel outside the Sunshine Coast and Brisbane, and any location hire.
  • Photography, deliverables · $1,000
    Forty to fifty edited stills, colour graded to one direction. Your existing project library graded to match where it is useful.
  • Film, shoot guide · $500
    The same again for moving image, with the concept, treatment, scripting and shot list built before anything is filmed.
  • Film, shoot day · $2,000
    A half day with our cinematographer and creative director, run alongside the photography half day where the schedule allows, so one day of your time covers both.
  • Film, deliverables · $2,000 to $4,000
    One lifestyle film and one process film, edited, graded and sound treated, plus vertical cutdowns for social. The range settles at the creative direction stage, where the concept decides how much production the films carry. Option to discuss and scope further deliverables as the film requirements are set.

We recommend capturing once a quarter, which gives us enough to carry three months of the calendar. If you are wishing to integrate content from Melbourne and Sydney, we can discuss introducing imagery from our archives as an option within the content strategy.

Investment

Platforms

  • Social · $2,800 per month
    Sixteen to twenty posts a month, four to five a week, across carousels, graphic posts and reels. Curated, written, designed, then scheduled and posted by us. Rolling, no fixed term.
  • Ad creative · $1,200
    A set of creatives built in every placement ratio, so a campaign has more than one execution to run against. Built off a sweep of what is already working in your category.
  • Campaign management · $1,200 per month
    Your paid campaigns set up, optimised and reported on each month, with the advertising spend itself paid direct by you and never through us.
  • Data aggregation · $1,200
    A verified, de-duplicated list of developers and architects, built once and yours to keep. Loaded into the campaigns as a targeting audience and reusable on every campaign after this one.
Investment

Systems

  • Internal systems audit · $1,600
    How many workflows your practice needs and what triggers each. The enquiry and expression of interest forms you need, and the fields on each. The templates you send today. How a project moves from first enquiry through to completion.
  • Customer system, indicative from $4,900
    Your enquiries captured, tagged by where they came from, routed and followed up automatically, with your developer and architect list loaded in as a segment and one place to see what is working.
  • Platform · $390 per month
    The system your practice runs on, kept live, maintained and supported.
Why the audit comes first

The audit fee is credited in full against the setup if you go ahead, so looking properly costs you nothing. We quote the system from what your practice actually needs, and give you an honest investment based on a tailored audit of your business. All amounts ex GST.

Timeline

Proposed timeline

On onboarding
We will request your existing materialsAsset folder and creative questionnaire out to you, your existing project imagery back to us. Interim posts begin from your own library, treated to the direction we are setting, so you are live within about a week rather than waiting on the shoot.
Weeks one to two
We will work through your creative directionWe work through your answers together and agree the brand and content pillars, the tone and the messaging. The shoot guide is produced from that and presented for your approval.
Weeks three to four
Late September
We will conduct the content shootLocations and logistics locked, then photography and film captured across lifestyle, process and founder led. This window holds only if we are onboarded in time to prepare it properly.
Weeks five to six
Into October
We will edit and deliver the contentRoughly two weeks to edit, grade and build the social strategy around the new material, presented for approval. The full strategy rolls from October, by which point you are already a dozen or so posts deep rather than starting from nothing.

If the systems work starts alongside this it is deliverable inside the same month, and we would set its own sequence with you. On the website, we will come back with our recommendations on what can be improved where it stands. If a new site turns out to be the right call, that is a four to six week piece we can look at separately.

Next steps
Happy to talk through any part of this.
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Prepared by LOVR for ARC Assembly
Savannah Barber · savannah@lovr.agency